ResourcesBrand Assets
Resources
Brand Assets
A demo hub for visual standards, asset usage, and campaign details.
Use this page as a central source of truth for visual identity and campaign assets.
Color palette
| Token | Hex | Usage |
|---|---|---|
| Midnight | #111827 | Primary text and dark surfaces |
| Indigo | #4F46E5 | Primary actions and links |
| Sky | #38BDF8 | Highlights and data accents |
| Cloud | #F8FAFC | Page backgrounds |
| Emerald | #10B981 | Success and confirmation states |
Voice and tone
Our voice is clear, confident, and helpful.
Do
- Lead with the user’s goal.
- Prefer short sentences and concrete verbs.
- Explain unfamiliar terms the first time they appear.
- Use examples to make abstract ideas practical.
Avoid
- Unnecessary jargon or exaggerated claims.
- Long introductions before actionable information.
- Using color alone to communicate meaning.
Asset usage
| Asset | Minimum size | Clear space | Recommended background |
|---|---|---|---|
| Primary logo | 120 px wide | 24 px | White or Cloud |
| Symbol | 32 px wide | 8 px | Solid, high-contrast color |
| Wordmark | 160 px wide | 24 px | White, Cloud, or Midnight |
Accessibility: Maintain at least a 4.5:1 contrast ratio for normal text and provide meaningful alt text for informative images.
Campaign snapshot
| Channel | Goal | Owner | Status |
|---|---|---|---|
| Product update | Adoption | Product marketing | Ready |
| Newsletter | Engagement | Lifecycle team | In review |
| Social launch | Awareness | Brand team | Planned |
Last reviewed: August 2026